Raising the bar of our industry.

We provide data-informed strategy that allows our clients to make confident real estate decisions.

Formation Team

Our Approach

Why

With millions of dollars at stake, we believe clients deserve to be fully informed when deciding what to buy and when to sell. The digital age has brought immense amounts of data to the consumer that can be harnessed to create an edge on the market. Our mission is to use sharp data analysis to help our clients make smarter, more informed, decisions.

How

We draw insights from our own proprietary data set. We started by compiling data from multiple major sources in our market and then applied our own cleansing process to create a more accurate and usable set of data. Our experience working with buyers, sellers, and developers allows us to define and isolate the data that most reflect the critical real estate fundamentals that our clients should consider.

Unique Skill Sets

Our various backgrounds in law, consulting, investment banking, engineering, hospitality, construction, and real estate development allow us to provide next-level advice to our clients. We have the versatility and skill set to approach real estate marketing, negotiation, and deal-making in a new way. We are the new breed of real estate agent.

Brian, Brooklyn

"Trustworthiness. It's one of the most important characteristics that a buyer or renter looks for in his broker. When my wife and I were looking to purchase an apartment last year, we knew that the process would be a daunting one. We also knew that we needed to have someone on our side whom we truly believed had our best interests at heart. Daniel was that broker."

Peter, Manhattan

"Sumner is a rare gem of honesty and integrity in the New York City real estate world. He will work hard to make sure you get a good deal which is a lot more than one can say for most of the other agents out there."

Joyce and David,

"Brett has changed our perception of NYC brokers for the better (much better). He is genuinely attentive to our apartment needs and never wasted our time."

Emma, Manhattan

"Sumner is great at what he does and I would definitely recommend him. If you want quick and painless results when shopping for real-estate choose Sumner Crosby."

Sharyn, Brookyn

"To say that I highly recommend Daniel Chun is truly an understatement. His expertise in everything real estate related, coupled with his ability, determination, and passion for matching people to places, makes him the only real estate agent I will ever use again."

Jeff, Manhattan

"I highly recommend Sumner to anyone looking to avoid the stress of the new home hunt in New York City - you will be in excellent hands!"

KJ and Hannah, Manhattan

"Purchasing a home in New York can be a daunting process and finding a trustworthy broker even more so. Thankfully we were introduced to Dan, who from the minute we met, put our minds at ease. We are so thankful to have met Dan and cannot recommend him more highly to anyone who is in the market to find a new home."

Jacob, Manhattan

"If I had a few keywords to describe Daniel, all of which comprise a recipe for success in an uber-competitive and unpredictable real estate deal market like Manhattan, they would be “analytical, thoughtful, methodical, poised, persistent, organized, problem-solver, detail-oriented.” I could not be happier with my experience with Daniel. I would recommend him to anyone without hesitation."

Jennifer, Manhattan

"I would absolutely recommend Brett to anyone looking for their next home/business space and will continue to use him personally for any of my real estate needs. He definitely lives up to his Rock Star name."

Doreen, Manhattan

"Thanks to Sumner I found my ideal apartment. He was diligent, a great listener and very responsive."

Tim and Priscilla, Manhattan

"Dan and Jon on the Formation Team are amazing to work with and we highly recommend their services to anyone purchasing a home in NYC. They guided us as first time home buyers in a very competitive Manhattan market with their wide knowledge base, their data-driven, analytic approach and their extreme thoroughness to detail."