Raising the bar of our industry.

We provide data-informed strategy that allows our clients to make confident real estate decisions.

Our Approach

Why

With millions of dollars at stake, we believe clients deserve to be fully informed when deciding what to buy and when to sell. The digital age has brought immense amounts of data to the consumer that can be harnessed to create an edge on the market. Our mission is to use sharp data analysis to help our clients make smarter, more informed, decisions.

How

We draw insights from our own proprietary data set. We started by compiling data from multiple major sources in our market and then applied our own cleansing process to create a more accurate and usable set of data. Our experience working with buyers, sellers, and developers allows us to define and isolate the data that most reflect the critical real estate fundamentals that our clients should consider.

Unique Skill Sets

Our various backgrounds in law, consulting, investment banking, engineering, hospitality, construction, and real estate development allow us to provide next-level advice to our clients. We have the versatility and skill set to approach real estate marketing, negotiation, and deal-making in a new way. We are the new breed of real estate agent.

Daniel Chun

Daniel Chun

Associate Real Estate Broker
Founder, The Formation Team
Co-founder, Eagle Street Development

Results-driven client advocate

Daniel is a former attorney, project manager, and engineer. His unique background has led him to be highly analytical and results-driven when advocating for his clients. He has a keen understanding of people, their behavior, and how the real estate market moves to reflect their needs and desires.  This same understanding, converged with his legal acumen, enables him to be an expert strategist and negotiator.

Daniel believes in the power of real estate — the power to help people reach their full potential in the world, whether that means building wealth or building a safe home for a family to flourish.  As the founder of The Formation Team, it is his mission to make sure that 100% of his clients feel fully informed about their decisions. In an age where data is ubiquitous, compiling and analyzing it properly based on real estate fundamentals leads to better decision-making by his clients.

In an effort to raise the bar of service even further for his clients, Daniel is also the co-founder of Eagle Street Development, a boutique development group focused on executing ground-up and gut-renovation development opportunities. Understanding real estate from this perspective has given his clients an edge on the market by having access to more deals and the ability to execute on projects that yield higher returns for clients.

Brett Michaels

Brett Michaels

Associate Real Estate Broker

Skilled negotiator and adviser

Brett services a growing client base of home buyers, sellers, investors, developers, and landlords with over 200 rental apartments in his portfolio. He’s achieved a wide range of clients by always ensuring they are well informed and providing advice that fits their individual needs. He believes no two clients are alike and offers tailored advice, thorough data-driven analyses, diverse negotiating tactics, and 24-hour accessibility. 

After working for a top architect in Westchester, NY, Brett ran a construction company before turning his focus towards his passion for wine. He began the process of becoming a certified Sommelier which led him to The Inn at Pound Ridge by Jean-Georges where he facilitated the successful opening of another Jean Georges restaurant. Today he combines his construction knowledge and hospitality background to better serve his clients. It is Brett’s matured ability to empathize with his client’s goals and creatively reach them that led one client to say that Brett changed their perception of New York brokers for the better.

Sumner Crosby

Sumner Crosby

Licensed Real Estate Salesperson

Client-oriented officer

Sumner is a veteran to the customer service industry having worked in healthcare sales where he built a $3.4 million portfolio of new business. He then managed a private association of commercial brokers where he succeeded in growing the membership base by over 10%. Through his career lifetime in customer service, Sumner has fine tuned the art of listening to his clients with emotional awareness, asking questions with professional acumen, advocating with patient dedication, and working with powerful efficiency. 

He is, as described by one client, a rare gem of honesty and integrity. His appreciation of different cultures led him to live in China, England, Japan, and France and enhances his ability to service his multicultural client base by equipping him with intimate experiences of living abroad. Those experiences also color how he enjoys his time outside of real estate which include working on his latest culinary experiments, speaking French to whoever will listen, and playing competitive soccer.

Jon Wong

Jon Wong

Licensed Real Estate Salesperson

Structured analyst and market guru

Jon’s unique background as a former management consultant and investment analyst allows him to utilize a highly structured and analytical approach to identify opportunities, determine valuation, and manage the end-to-end deal process. His client base ranges from sophisticated investors and developers to first-time home buyers.

In addition to his client responsibilities, Jon leads market research and analysis for Formation Team. In this capacity, he manages Formation’s proprietary dataset, provides market insights, and conducts complex ad hoc modeling to augment the team with high-level quantitative support.

Prior to Formation, Jon worked as a Manager at Acquis and Archstone Consulting and as a Portfolio Analyst at Bain Capital. Jon received his MBA from Yale University and his BA from Colby College. Jon and his wife, Grace, live in Manhattan where they enjoy exploring the city’s diverse restaurant scene. 

Ryan Weber

Ryan Weber

Licensed Real Estate Salesperson

Hospitable and nimble entrepreneur

Ryan seamlessly navigated into real estate after spending a decade working in hospitality. Being a manager and then restaurant owner himself, he understands the importance of communication and anticipating needs to help things run smoothly. Having unique experience with complex restaurant build-outs and new openings for groups such as Jean-Georges and Starr Restaurants, he brings this knowledge of finance, customer relations, and entrepreneurship and eye for details into his evaluation of properties.

Being promoted as one of the youngest managers in the history of The Mercer Kitchen at only 21 years old, he worked closely to blend the restaurant partnership with the hotel operations keeping everything up to the highest of standards, all while serving up to 1,000 guests per day. Ryan then transitioned to Starr Restaurant group in 2016 and was part of the opening team at Le Coucou in the 11 Howard Hotel which he helped lead the service as a Captain. His team there went on to receive 3 New York Times Stars as well as both New York Times and James Beard Foundation restaurant of the year, the highest honors in the country. He most recently spent the past few years raising capital and overseeing the permitting, full build out and construction of his own restaurant in Long Island receiving a top review from Newsday.

Having grown up in New York, Ryan’s extensive knowledge of neighborhoods and their offerings equips him with exceptional customer service, setting realistic expectations and delivering results. Ryan is passionately determined to go above and beyond to ensure that everyone he works meets their goals, whether it’s to buy, sell or rent. He strives to make the complex real estate process a simple and enjoyable one.

Christina Morgan

Christina Morgan

Licensed Real Estate Salesperson
Project Coordinator, The Formation Team

Organized, staunch team operator

Christina utilizes her sharp organizational skills and diversified career to manage team operations and projects. Having begun her career in small business operations, she was afforded the opportunity to work directly with senior level executives where she cultivated her vivacious persistence, sincere diplomacy, and hard-working creativity across a wide variety of functions including corporate events, marketing execution, human resources, and business development. She further honed those skills during a two-year stint at a local nonprofit where she created and managed a grassroots outreach program that yielded a substantial increase in exposure and financial support for the organization. 

Her impressive ability to think clearly, work efficiently, and relate empathetically led the CEO of a company she worked for to say she was an exemplary part of the company’s culture. With a father in the military, Christina spent her childhood in Germany, Italy, South Korea, and Switzerland. She has a keen appreciation for the city’s cultural diversity and has lived in three of the five boroughs where she enjoys riding CitiBike without a helmet, learning the conga drums, and laughing the loudest at improv comedy shows.

Jacob, Manhattan

If I had a few keywords to describe Daniel, all of which comprise a recipe for success in an uber-competitive and unpredictable real estate deal market like Manhattan, they would be “analytical, thoughtful, methodical, poised, persistent, organized, problem-solver, detail-oriented.”

Sandy , Manhattan

If I had a few keywords to describe Daniel, all of which comprise a recipe for success in an uber-competitive and unpredictable real estate deal market like Manhattan, they would be “analytical, thoughtful, methodical, poised, persistent, organized, problem-solver, detail-oriented.”

Martin, Manhattan

If I had a few keywords to describe Daniel, all of which comprise a recipe for success in an uber-competitive and unpredictable real estate deal market like Manhattan, they would be “analytical, thoughtful, methodical, poised, persistent, organized, problem-solver, detail-oriented.”